Writes about outbound systems, prospect research, and what actually changes reply rates. Previously built SDR teams at two B2B SaaS companies.
2 articles
Outbound sales has always depended on a difficult balance. Sales teams need to reach enough prospects to create pipeline, but they also…
Sophia Bennett
August 10, 2026
10 min
Personalization has become one of the most overused words in outbound sales. Almost every sales platform claims to support it. Most email…
Sophia Bennett
August 4, 2026
11 min
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